Toronto School of Management
Meet the Client: Toronto School of Management (TSoM)
The Toronto School of Management (TSoM) is a well-known school set on shaping leaders in business, hospitality, and accounting. They’re all about offering programs that directly lead to career success.
TSoM pays special attention to giving a full learning experience. This helps grow professional skills and leads to many chances in the worldwide market.
Objective: Expanding Online Visibility
TSoM mainly wanted to grow their online footprint. Their target was to spotlight their one-of-a-kind educational programs and touch base with potential students from around the globe.
It’s not just about being seen. They also aimed to make a positive online environment. A place that meets students’ dreams and needs all over the world, nudging them to opt for TSoM for their career learning.
Challenge: Differentiating in a Saturated Market
Creating a distinctive identity in the competitive academic landscape was the key challenge.
TSoM needed a compelling online presence and an information-packed, user-friendly website to effectively engage their target demographic.
Solution: Distinct Branding and User-Centric Website
Fuexzo, understanding TSoM’s teaching beliefs and intended students, created a distinctive brand image. It stood out to potential students and set TSoM apart from its rivals.
We built a website focused on the user, highlighting TSoM’s programs. It gave students helpful data and was effectively tuned for search engines, boosting its web presence.
Result: Increased Student Engagement and Enrollment
After teaming up with Fuexzo, TSoM saw a big boost to their brand image. Their fresh, new website scored 35% more user interaction and a 25% jump in natural traffic all within three months of kick-off.
The effective rebranding and improved internet presence increased reach. This catapulted TSoM’s worldwide student enrollment by an estimated 15% the following year.
So, TSoM, with its smart branding and stronger online visibility, now successfully contacts and involves its international audience. This helps in improving professional skills and creating opportunities for upcoming leaders around the globe.
